Martin Lee Affiliate Marketing

I would like to share with you some interesting statistics of an Adwords campaign that I run. This campaign is not country targeted and delivers to me traffic from all over the world. Here’s how the report from Google Analytics look like :

(click on the image to see a larger version)

As you can see, something doesn’t see right with the traffic coming from South America. The bounce rate is about 80% compared with my site average of 35%. The average time spent on my site is also much lower around 20 seconds compared to my site average of 6 minutes.

I suspect these could even be Adsense sites with perhaps even fraud involved. While I cannot be certain on the fraud point, one thing is for sure…

If I remove those countries from this particular Google Adwords campaign, my ROI would go way up. :)

Make sure you check your Google Analytics account regularly for such insights.

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