Using an Autoresponder
Feb 15th, 2007 by Martin Lee
Earlier on, I had mentioned the importance of building your own list. If you were to try to manage your list using manual methods, it will become nearly impossible once your list starts growing. Therefore, it is important to choose a good autoresponder service.
An autoresponder allows you to automate the entire list building process and frees up your time from managing the list to doing other more important things like creating the content.
Personally I’m using Aweber, one of the leading autoresponder companies around.
It’s pretty easy to setup (with video tutorials) and one very important thing about it is that their email deliverability rate is high.
This is one factor that is extremely important. There is no point having a autoresponder provider that is cheap and easy to use but is unable to get your emails delivered. This is a major issue as Internet Service Providers(ISPs) are getting stricter with emails and are increasing banning or filtering emails from dubious sources.
Aweber works closely with the various ISPs to get your emails delivered.
Not only that, a single account allows you to create as many mailing lists as you want. So, a single account with them would be able to solve most of your needs.
However, one limitation about Aweber is that they have pretty strict rules about the use of coregistration lists (Coregistration lists are optins that you buy). I suppose they need to keep their spam complaints low to maintain their good relations with the different ISPs.
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