Martin Lee Affiliate Marketing

After John Childers, Patric Chan came back on stage again to further explain his concept of niche marketing. This time round, he started by showing some examples of niche sites. One was a site selling an XBox fix, one was a knitting site and another was on ragdoll cats. All three used the long salesletter format.

Patric mentioned that usually the longer the salesletter, the higher the price point. He also said that with increasingly levels of competition, it is becoming more difficult to make good money with such sites. In fact, it would probably be difficult to have an exit strategy to sell off such sites as a business.

This is where web 2.0 sites come in.

Such sites have certain elements in them:

• Latest news
• Comments
• News archives
• RSS feed

These sites can make money by:

• offering advertising space
• having links to a long salesletter page selling a related product (either own product or as an affiliate)

They are also sites that people will refer to their friends.

After telling us the importance of a niche site using web 2.0, Patric made an offer to the crowd to buy his “ready-made” niche 2.0 sites. My guess is that he didn’t have many takers for his offer on the first day.

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