Derek Gehl has just lauched an updated version of his flagship product, the Insider Secrets to Marketing Your Business on the Internet course. While I haven’t got a copy of this latest version, I have read through some of his previous versions before and I consider his course to be one of the better ones available for beginner to intermediate level.
You will know that I often talk about the use of Google Analytics on this blog. If you are new to Google Analytics, this video will give you an overview of the basic interface of Google Analytics. The video is not bad. I managed to pick up a couple of tips from there too.
Jeremy Palmer, a professional affiliate marketer who earns over one million dollars in commissions every year and author of High Performance Affiliate Marketing, made an announcement recently.
He has decided to stop selling information products and focus more on his business. So why am I bringing up this piece of information?
If you have been trying out search advertising on google Adwords and would like to explore other sources, you might want to know that Yahoo Search Marketing is organising a series of webinars from 15th Jan 2008 to 5th Feb 2008 to introduce people to their platform.
The affiliate network Auctionads has been revamped to become shoppingads. If you already have an account, you need to update any codes you are currently using as the ads layout might get misaligned. To find out what auctionads or shoppingads is all about, you can refer to my previous post on auctionads. Here’s an example of how the ads look like:
I have been advertising on Yahoo Search Marketing for some time. Since my account is in US dollars but my local currency is in Singapore dollars, there is a need to convert the amount charged by Yahoo (in US$) to the Singapore dollar equivalent. All these while, I have been making payment using a credit card.
If you make any type of foreign currency transaction on your credit card, there’s actually something you can optimize to save money.
In this video, Stephanie Hsu from Google shares with us how we can make use of Google Analytics to optimize our Adwords campaigns. Upon integration, it is possible to gain useful insights from the many reports available.
First of all, different users would probably be interested in different metrics. For example, an ecommerce would be interested in the funnel process and conversion rates. A lead generation site would be interested in the conversion. A news site might be more interested in the duration of visit.
In this video from the Google Conversion University series, Avinash Kaushik explains how to establish context for your Google Analytics data.
Instead of looking at absolute figures, we can draw greater significance from the data by comparing them across time periods or other pages on the site. The percentages are provided intuitively in parenthesis besides the main figure.
She was without an arm. He, without a leg. Yet, this was one of the most beautiful dance I have watched this year. What more then are we capable of achieving?
Christmas is just round the corner and just today, SiteSell has launched their “buy one get one free” Christmas offer for their Site Build It!. Site Build It! is one of the tools I recommend for a person without any technical skills who wants to build his own website. If you have always wanted to start your own online business but haven’t done so, now is a good time to check out Sitesell.
Since the second site is transferable, you can share the package with a friend and save 50% off the regular cost. Alternatively, you can save the 2nd site for yourself in the future.