Nathan Anderson on Search Engine Optimization Tactics
Nov 30th, 2007 by Martin Lee
The first speaker on the third day of the Asia Internet Congress was Nathan Anderson, a search engine expert and business partner of Sam Roach.
He wrote “SEO Tactics” in 2001, opened SEO Club in early 2003 and launched MetaWebs in late 2004.
Most of his presentation is on sharing factors that affect search engine rankings.
- Ranking drops as the URL length increases.
- The older the domain name, the better the ranking.
- .org increases ranking, .edu does not
- Having a keyword density of 10% for the keywords meta increases your ranking
- Putting adsense on your site doesn’t increase your ranking
- Keyword density is meaningless
- Subdomains with the keyword increases ranking
- Always revisit successful search engine ranking pages (SERP) factors and change with the time
- No filename extensions is better for ranking
- H1 tags increase ranking for Google and MSN (Use not more than 3 times)
- Use lots of content
- Private registrations have a negative effect on rankings
- Have as many links to your site with the correct anchor text as possible
Search Engines can be Self-Serving
- They want your traffic
- They give traffic
- They want your traffic to click
Monetize Easily
- Adsense and YPN are awesome. Testing is key.
- Capture your visitors so they can click those ads more than once.
- Put them into a funnel.
- Sell them affiliate products, your own products, Clickbank or Commission Junction
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