Martin Lee Affiliate Marketing

The speaker after Vince Tan was John Childers, a very good platform speaker. I have listened to him speak two times before and both times, he literally sold the crowd. He spoke about how the big money is made as a public speaker and how we can become one. This again, has nothing much to do with internet marketing. These are some of the points from his presentation.

What’s It Like as a Highly Paid Public Speaker?

• Travel
• First Class Lifestyle
• Options
• Recognition
• High Income
• Friendships
• Appreciation
• Leisure Time
• Residual Income
• Instant Results

4 Steps to a Successful Public Speaking Career 

• Learn the Business (system)
• Develop Your Products
• Creating Marketing Blueprint
• Develop a Killer Presentation

Characteristics of Successful Speakers

• Burning desire to help other people
• High level of integrity
• Decisive in nature
• Relate to audience

Who Can Be a Great Speaker

• An authority (did something, an author, special skill, unique experience)
• A reporter (studied under, was told by, I am teaching another person’s material)

Three Things to Make the Audience Feel

• They can do this
• They can do this here
• They can do this now

Highest Paid Speakers

• Create an informational product
• Over deliver - Information
• Be themselves

Most Profitable Topics

• Making Money
• Saving Money
• Self Improvement

Methods of Learning

• Written material
• Audio CDs
• Live trainings
• Digital products
• Coaching
• Conference calls

How Much Will You Make?

• Your $1000 product
• 90% of 100 people said no
• You just made $10,000
• Only 40 times a year = $400,000

4 Steps to Your Product

• Research top 3 books
• Accumulate an outline (dummies book and idiot’s guide)
• Record your thoughts
• Have recordings transcribed

How Do You Do That?

• Sound editing software (www.audacity.com)
• Microphone
• Small laptop computer
• Start interviewing people

Marketing Strategies

• Use funnel theory of marketing
• Speak (phone or live)
• Write articles
• Give something away free

Types of Events

• Speak for free
• Charge a fee
• Pay them to speak

Marketing Tools

• www.yourname.com
• www.whatyoudo.com

Presentation Steps

• Over deliver on content (Teach, tell what to do, never hold back)
• Have irresistible offer (opportunity, payment options)
• Have irresistible guarantee (remove all risk for your new customer)
• Have testimonals