Martin Lee Affiliate Marketing

The second speaker of the day was Joel Christopher, a Philipino who now stayed in United States. Joel started by introducing us to himself and his family.

He then talks about how to build our own optin list and masterlist. These are some of the points that he covered:

1. Optin (Permission-based) List
   • Permission
   • Anticipation
   • Relevant
   • Average of $1/month per subscriber
2. Masterlist is a sublist of your buyers
   • Low ticket or frontend buyers
   • Average value of $10 per month per list member
   • Big ticket or backend buyers
   • Average value of $100 per month per list member

The 3 Step System to Build & Profit From Your List

1. Connect with traffic (Target Market/Visitors)
   • Do keyword research (www.wordtracker.com and www.google.com/trends)
   • Look for high demand, low competition and high profit potential
   • Write killer headlines
   • Write attention-grabbing, benefits-oriented points
   • Use compelling videos
   • Build traffic to your site
     • Article directories
     • Press release directories
     • Blog directories
     • Link directories
     • Submit videos to video sharing sites
     • Social bookmarking site
     • Signature file, viral marketing, joint ventures
     • Paid sources like pay per click, ezine ads, co-registrations, paid video submissions and offline methods
2. Collect (Lists/Leads)
   • Lead capture page
     • Optin form (right placement usually outpulls left)
     • Squeeze page
     • Hoever Ad
     • Light popup
   • Law of reciprocity - Offer something of value
3. Convert them to Customers
   • Share something and give great value
   • Regular upsell page
   • One time offer
   • Create a followup system using autoresponders
   • Get your customers on a continuity program

“The more service and value you give to your customers, the more you make.”

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