Martin Lee Affiliate Marketing

The first speaker after lunch is Jermaine Griggs, who’s in the niche of gospel piano lessons by ear.

Through internet marketing, he has in excess of $3 million in revenue every year.

These are some of the points covered by Jermaine.

• Go deep into the niche
  • Don’t try to be everything to everybody
  • Writing copy will be much easier and will be more effective
  • You can be very specific
  • Greater chances of dominating the space
  • If you pick it right, it will be too small for the big guys but big enough for you to make good money
  • Going vertical - specializing and going deep
  • Going horizontal - going wide, meeting needs of a variety of different markets
• Get rid of the “All or nothing” mentality
  • Focus on the lead, not the first-time sale
• To succeed, you just need three pages
  • Squeeze page
    • Headline
    • Bullet points/Benefits
    • Ethical bribe
    • Call to action
    • Optin form
  • Sales page
    • Headline and sub headline
    • Credibility/Introduction of problem
    • Following Paragraph (Agitate problem)
  • Corporate page
• Start the relationship building after you have collected the lead
  • Personalize
  • Follow up
  • Consistency is key
  • Automate
  • Email is free
  • Get as much information from your prospect as possible
  • Collect the “why” information

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