Martin Lee Affiliate Marketing

The second speaker of the day is a person called Dr Mike Woo-Ming.

As the name implies, this is a person who actually quit his job as a doctor to become a full time internet marketer.

Where this is chaos and you can bring order to the chaos, you can become a millionaire.

Dr Mike spoke about the use of pay per lead programs which can potentially give you a higher payout than Google Adsense.

6 Revenue Streams for Lead Generation

• Generate leads for selling your own product
  • Email deliverability is getting worse
  • You can capture full postal contact and phone numbers
  • Send direct mail/postcards for your products
  • Call your customers/voice broadcasts
  • Go beyond first name and email
• Generate leads for local businesses
  • Market to consumers, capture the leads and sell them directly to small/local businesses
  • Real estate, commercial surgeons, legal, car dealers, insurance brokers, dentists, personal trainers, caterers, moving companies
  • Basically any business that needs customers will need leads.
• Rent leads
  • Capture full postal contact
  • Worth 9 times more than just email
• Sells leads
• Make money with profitable CPA offers and affiliate programs in a sequenced fashion
  • Cost per acquisition
  • Most people are buying traffic and sending them directly to an offer - Wrong Method
• Increase the value of your own internet business
  • Complete customer profiles
  • Full postal address, phone number, interest categories and demographics
  • Increases the valuation when you sell your company

Strategies for Lead Generation

• Stumbleupon.com (Fantastic for competitive research)
• Facebook
• Create a blog on what people are talking about
• Using buzz - Pay attention to today’s headlines and trends
  • http://buzz.yahoo.com
  • http://popurls.com
  • http://buzzfeed.com
  • Google Alerts
• Blog on current events that is related to your market
• How pop culture can give a boost to grab a lot of leads
• Target popular blogs in your market and comment on them
• Become a guest blogger
• Interview a celebrity
• Craig’s List
  • Write a keyword rich headline
  • Write a keyword rich post
  • Choose appropriate category
  • Don’t spam!
  • May also try with Google Base, backpage.com and kijiji.com
  • Category dependent
  • Great for generating local leads
  • Avoid hype
  • Set up an auto-reply email to automatically send them information on your product or service
  • Use together with Google Trends to target cities with demand
• Google Audio Ads
  • 30 second radio spots in the city of your choice
  • Radio spot in less than 72 hours
  • Choose what radio format
  • Get your own 1-800 number to track
• Using videos on youtube and Google Videos

Dr Mike also recommend a book 4 Hour Workweek written by Timothy Ferriss. A very funny thing that happened during Dr Mike’s presentation was that he left his skype application switched on and his wife tried to call him two times! It was simply hilarious when his incoming audio and notification came up.

I liked Dr Mike’s Craig’s list idea and will probably give it a try.

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