Debbie Thompson and Her Bulls Eye Marketing
Oct 14th, 2007 by Martin Lee
The first speaker of the third day of the internet millionaire incubator is Debbie Thompson. Debbie started his presention with a few quotes:
Insanity is doing the same thing over and over again and expecting different results!
It doesn’t matter where you start, it matters that you start and where you finish. You are spending life. Wouldn’t you be spending money and living life?
The Success Formula
- Mindset
- Mastermind
- Mentor
- The number one method of success proven over thousands of years… is when a mentor takes an apprentice and they tell them how to do it. They show them how to do it. They do it!
Informational Marketing - The Business of Selling of Information Products and Services
Internet Marketing - A marketing tactic used to sell informational products and services on the internet.
Other Tactics (On or Offline) - Affiliate Marketing, Seminar marketing, memberships, etc
Seminars -> Business -> Products -> Internet -> Seminars
Success leaves traces.
Your first aim is to own your own product. You keep all the money.
Applied knowledge is power.
Four Simple Phases
- Ready - Planning the business (Create a road map) Vision, Mission, Goals and Objectives
- Aim - Targeting your niche, Define your target market.
- Fire - Creating product (Write your own, become a reporter)
- Bullseye - Hitting your target market and making money
Building Your Marketing Funnel
Suspect -> Prospect - > Customer
Low price product (<$100) - > Midpriced product -> Highend product (>$2000)
Always think one step ahead of your customers
Build a Qualified List - Quality, not quantity. It’s all about building relationships.
As expected, Debra’s sales pitch at the end of her session included a mentoring package with her.
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