Context and Actionability in Web Analytics
Dec 20th, 2007 by Martin Lee
In this video from the Google Conversion University series, Avinash Kaushik explains how to establish context for your Google Analytics data.
Instead of looking at absolute figures, we can draw greater significance from the data by comparing them across time periods or other pages on the site. The percentages are provided intuitively in parenthesis besides the main figure.
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