Martin Lee Affiliate Marketing

Google has recently added a new feature to their keyword tool to help advertisers more accurately plan their adwords campaigns. In the past, they only showed a graph telling us whether the search volume was low, medium or high. Now they provide the approximate figure. The information is reflected in two columns:

Approx Search Volume [Previous Month]: This column shows the approximate number of search queries matching your keywords that were performed on Google and the search network in the previous calendar month. This number is specific to your targeted country and language as well as your selection from the Match Type drop-down menu.

Approx Avg Search Volume: This column shows the approximate average monthly number of search queries matching your keywords that were performed on Google and the search network over a recent 12-month period. This number is specific to your targeted country and language as well as your selection from the Match Type drop-down menu.

For more information, you can refer to the google help files on this topic.

If Google should one day decide to provide a full fledge keyword research tool for free, that might spell the doom for companies currently providing this service.

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Recently, Google Adwords has added the option for advertisers to be able to do demographics targeting on their content network. How it works is that some content sites have profile information on their users (eg Myspace) . Google can then make use of this information to allow advertisers to target the desired demographics.

Obviously, not all websites on Google Adsense will be able to allow us to target the demographics. But don’t forget some of the bigger sites (that might be delivering more traffic to you) might allow it.

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Here’s an advanced tracking tip for Google Adwords marketers. Google actually allows you to pass some parameters to your destination urls to help in your tracking. You can make use of this tracking on your own site, or to help you monitor your sales to an affiliate site you are promoting.

Here are some of them:

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This afternoon, I had a frustrating 30 minutes with a staff from the Google Adwords helpdesk. I contact Adwords because I had a website that had been penalised with a low quality score by Google. Thus, it was almost impossible for any of my Google Adwords advertisements to show for that website.

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If you have been trying out search advertising on google Adwords and would like to explore other sources, you might want to know that Yahoo Search Marketing is organising a series of webinars from 15th Jan 2008 to 5th Feb 2008 to introduce people to their platform.

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I have been advertising on Yahoo Search Marketing for some time. Since my account is in US dollars but my local currency is in Singapore dollars, there is a need to convert the amount charged by Yahoo (in US$) to the Singapore dollar equivalent. All these while, I have been making payment using a credit card.

If you make any type of foreign currency transaction on your credit card, there’s actually something you can optimize to save money.

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In this video, Stephanie Hsu from Google shares with us how we can make use of Google Analytics to optimize our Adwords campaigns. Upon integration, it is possible to gain useful insights from the many reports available.

First of all, different users would probably be interested in different metrics. For example, an ecommerce would be interested in the funnel process and conversion rates. A lead generation site would be interested in the conversion. A news site might be more interested in the duration of visit.

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I just arrived at Singapore Expo for the second day of the Asia Internet Congress. The first speaker of the day is Simon Leung, who used to work for Google but has since become a full-time internet marketer. I was late for about an hour from the start of the event, but luckily I didn’t miss much.

Simon was still giving an introduction about his background when I settled down into the room. Then, he spoke about the various steps for making money on the internet:

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Many affiliate marketers rely on google adwords as a source of traffic generation. They will either send the traffic directly to the merchant’s site or send the traffic to their own website. In the latter case, their own website does a job of preselling the traffic, which helps to increase the conversion.

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In the Google Cash method, you buy traffic from pay per click (PPC) engines and send them directly to the website of the merchant that you are promoting. Does it work?

Yes, it is possible to make a living by relying just sending PPC traffic directly to a merchant’s site. It sounds good in theory, set it up once and just collect the checks every month. But I wouldn’t recommend it as your one and only source.

Why?

Continue Reading » Continue reading » Does the Google Cash Method Work?

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