Posted in google on May 17th, 2008
I haven’t used Google Adsense for Search for a long time as the results seem to be quite poor. Google has improved it allowing you to customise the look of the search results, the urls they are from, as well as to target specific keywords. Here’s the video from Google showing how it works.
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Recently, Google Adwords has added the option for advertisers to be able to do demographics targeting on their content network. How it works is that some content sites have profile information on their users (eg Myspace) . Google can then make use of this information to allow advertisers to target the desired demographics.
Obviously, not all websites on Google Adsense will be able to allow us to target the demographics. But don’t forget some of the bigger sites (that might be delivering more traffic to you) might allow it.
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This afternoon, I had a frustrating 30 minutes with a staff from the Google Adwords helpdesk. I contact Adwords because I had a website that had been penalised with a low quality score by Google. Thus, it was almost impossible for any of my Google Adwords advertisements to show for that website.
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In this video, Stephanie Hsu from Google shares with us how we can make use of Google Analytics to optimize our Adwords campaigns. Upon integration, it is possible to gain useful insights from the many reports available.
First of all, different users would probably be interested in different metrics. For example, an ecommerce would be interested in the funnel process and conversion rates. A lead generation site would be interested in the conversion. A news site might be more interested in the duration of visit.
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