Posted in analytics on Feb 12th, 2008
You will know that I often talk about the use of Google Analytics on this blog. If you are new to Google Analytics, this video will give you an overview of the basic interface of Google Analytics. The video is not bad. I managed to pick up a couple of tips from there too.
Popularity: 80% [?]
In this video, Stephanie Hsu from Google shares with us how we can make use of Google Analytics to optimize our Adwords campaigns. Upon integration, it is possible to gain useful insights from the many reports available.
First of all, different users would probably be interested in different metrics. For example, an ecommerce would be interested in the funnel process and conversion rates. A lead generation site would be interested in the conversion. A news site might be more interested in the duration of visit.
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Popularity: 92% [?]
Posted in analytics on Dec 20th, 2007
In this video from the Google Conversion University series, Avinash Kaushik explains how to establish context for your Google Analytics data.
Instead of looking at absolute figures, we can draw greater significance from the data by comparing them across time periods or other pages on the site. The percentages are provided intuitively in parenthesis besides the main figure.
Popularity: 58% [?]
Posted in analytics on Nov 4th, 2007
I would like to share with you some interesting statistics of an Adwords campaign that I run. This campaign is not country targeted and delivers to me traffic from all over the world. Here’s how the report from Google Analytics look like :
Continue Reading » Continue reading » Using Google Analytics to Reduce Your Adwords Expenses
Popularity: 81% [?]
Posted in analytics on Oct 10th, 2007
An owner of an ecommerce site will be able to track which traffic source is producing the best traffic for him by using the conversion rate. For the affiliate who is unable to track the conversion rate, this might pose a problem. Lucikly, there is one metric that can help both the ecommerce site owner and the affiliate greatly.
Continue Reading » Continue reading » Next Best Way to Track Conversions
Popularity: 35% [?]
Posted in analytics on Oct 8th, 2007
In the next video from Conversion University, Avinash Kaushik describes how companies large and small can get the most value from web analytics. Here’s a summary of his lecture.
Continue Reading » Continue reading » Analytics - Dumb or Intelligent Users?
Popularity: 30% [?]
Posted in analytics on Oct 4th, 2007
If you have a content site, you may be missing important insights if you only focus on averages. In this next video from the Google Conversion University, Avinash Kaushik demonstrates how you can use specific metrics to get a true picture of what is happening on your site.
Popularity: 31% [?]
Posted in analytics on Oct 2nd, 2007
As an affiliate marketer, one important thing for you to do is to track your website traffic and it’s performance. This can be done using Google Analytics, a free but very powerful tool provided by Google. Google has just released a series of videos to teach people about the finer aspects of Google Analytics.
They called it Conversion University. I will be posting the videos on this blog subsequently. For now, you can watch the first video below. In this first video, Brett Crosby introduces the first Google Conversion University event and provides perspective on the evolution and direction of Google Analytics.
Popularity: 36% [?]