Building a Website
Feb 9th, 2007 by Martin Lee
One strategy that is used by many successful affiliate marketers is to build a website centered around a theme or niche. By driving traffic to their own site first, they remain in control of the monetisation part which can come later.
The advantage of this method is that you are able to build equity in your business. If your campaigns are all focused on sending whatever traffic you generate directly to the merchant’s website, you are at the mercy of many factors (and changes) which are beyond your control.
Directing traffic to your own site first allows you to build your own base of loyal visitors and subscribers. You are then able to presell them (with better conversions) to whatever merchant you are promoting.
However, a barrier that you need to first overcome would be your technical ability. Many people have asked me:
“I am a non-technical person and I find it very hard to build my own site. There’s simply too much to learn. How should I start?”
In 90% of the cases, I recommend them SBI.
Why?
SBI is a comprehensive service that provides all the tools that you need in a single place. This includes things like webhosting, domain registration, blogging platform, autoresponder, keyword research tools, search engine submission and much more.
Having everything in ONE place will save you time that you can use to build your online business. Not only that, it tells you what to do, how to do it and has a community to help you along. This is important so that you don’t get side-tracked with doing the wrong things.
As the user interface is designed for total beginners, it is suitable for both newbies as well as more experienced users. (Check out these videos of happy SBI owners)
At the end of the day, there is always a trade-off between time and money. You can try to get everything for free but it will cost you more time. If you have that mindset, you will always find that you have insufficient time to do the things that bring in the money. That will cost you more money (in the form of lost profits) in the long run.
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[…] you have read my previous article, you will know that I recommend SBI for newbies. I still do but I think it’s a close toss up […]