Martin Lee Affiliate Marketing

In the next video from Conversion University, Avinash Kaushik describes how companies large and small can get the most value from web analytics. Here’s a summary of his lecture.

Using Google Analytics requires two levels of sophistication. Installing it is as easy as copying and pasting a line of code into the html of all your webpages. Anyone can do it.

Making sense of the data, on the other hand, should be done by someone intelligent.You want to get the highest value from your web analytics. As a rule, if you are spending $10 on the analytics tool, you should spend $90 on the person who uses it.

At the end of the day, Google Anlytics is just a way to get data. What information you extract from the data and more importantly, the decision you make as a result of the information, is more critical. Don’t get too involved in report churning.

Let the test results decide which advertisement to use, and not any one person’s decision. 80% of the time, what is believed to be the best turns out to be wrong. Don’t argue about the quality of the data.

Decision making is a journey, not a destination.

Learn to be wrong, quickly.

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