Martin Lee Affiliate Marketing

Here’s an advanced tracking tip for Google Adwords marketers. Google actually allows you to pass some parameters to your destination urls to help in your tracking. You can make use of this tracking on your own site, or to help you monitor your sales to an affiliate site you are promoting.

Here are some of them:

Content or Search

Here’s the parameter to use:

{ifsearch:GoogleAdWordsSearch}{ifcontent:GoogleAdWordsContent}

An example of how to use it:

http://www.merchant.com/affid=123&source1={ifsearch:GoogleAdWordsSearch}

{ifcontent:GoogleAdWordsContent} (in 1 line)

Your source1 variable will be able to tell you whether the visitor came from Content Match or Google Search.

Keyword

Here’s the code to use:

{keyword}

An example of how to use it:

http://www.merchant.com/affid=123&source1={keyword}

In this case, your source1 variable will be able to tell you which keyword it is that triggered the click.

Advertisement

Here’s the code to use

{creative}

An example of how to use it:

http://www.merchant.com/affid=123&source1={creative}

Your variable will tell you which of our creative it came from.

Website

This one is for site targeted campaigns.

{placement}

http://www.merchant.com/affid=123&source1={placement}

It tells you from which website the traffic is coming from.

In this post, I’m assuming that you are promoting a product on www.merchant.com, and the affiliate program allows you to specify a tracking id source1.

In some cases, you might be able to specify more than one variable so you can mix and match the above parameters.

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